Case study · My own business
I did this to my own business first.
In 2017 I started a design and licensing business. It grew to six figures a year. The catch: it ran on me. Every launch, every question, every number. At its peak I worked 50+ hours a week, including weekends.
I was the bottleneck.
So I rebuilt it to run without me.
It took me years: writing the systems, automating the busywork, training the right people. You get the shortcut.
System 1 · The Monday summary
Before2 hours each Monday pulling numbers from 4 places into a spreadsheet by handNowAn AI agent posts a two-minute summary in Slack
System 2 · Answers without me
BeforeThe team asked me whenever they got stuckNowOur processes live in one searchable library, with AI built in. The team finds the answer before they ask me.
Today it usually takes under 10 hours of my week.
I’ve also prepared a business for sale. One of the first things a buyer checks is how much it depends on the owner. The less it needs you, the more they’ll pay. That’s why every job we take on goes into a one-page map of who runs what, kept with your SOPs.